The new City of Dayton branding logo (“Dayton Patented. Originals Wanted.”) is available for your use. You are invited to incorporate this graphic into your letterhead, print materials, website and other communication products to show that you, your company or your organization is located in or supportive of the city of Dayton. It further illustrates that you are supportive of the City of Dayton’s efforts to bridge our rich heritage of inventiveness with the numerous innovations and unique people shaping Dayton today.

Examples of how the logo might be utilized include sales and marketing materials, employee or customer recognition programs, community and charitable projects, anniversary or special events, annual or special reports, etc.

The “Dayton Patented” logo is the visual representation of our city as a place of imagination and innovation. While we encourage the logo to be used in the prescribed colors and design as shown here, minor variations and modifications will be permitted.

The following logo guidelines are suggested to help maintain the consistency and integrity of the image throughout its various applications.

  • The logo should retain its horizontal and tilted “stamp” design. The angle of the tilt can alternate
    between an upward right edge or a downward right edge (see logo sheet).
  • The “Originals Wanted” tagline may be amended slightly to fit your specific project or initiative. (See sample taglines below as examples of how the phrasing can be amended.)
  • Typeface: the actual typeface of the original logo must remain unchanged. If an amended tagline phrase is inserted, the typeface should be in “Sister Europe” typeface. (Please note: this typeface adds an extra space between letters which should be removed prior to final application.)
  • The preferred color applications for the logo are PMS1945 (red), black, or reversed-out white (see examples below). Alternate colors will be permitted to allow consistency with the overall design or graphic appearance of the product in which the logo will be applied. (For example, if a print brochure is designed using only the color blue, then blue would be an acceptable color use.)



Dayton Patented
a city of originals

Dayton Patented
we’re a Dayton original

Dayton Patented
proud to be a Dayton original
Dayton Patented
alive with original ideas

Dayton Patented
naturally original

Dayton Patented
original city
Dayton Patented
signed and numbered originals

Dayton Patented
world changing originals